The Resource Library

Take a look through, use what you need.
Share with your business buddies if it floats your boat.

The Resource Library

Take a look through, use what you need. Share with your business buddies if it floats your boat.

Share with your business besties or share your progress using the hashtag #owningmybrand

THE STARTING POINT ONE

Heart Brand Image

The Heart of Your Brand.

Do this one first. This will help get to the core of why you’re doing what you’re doing, and getting everything out will help you to use what you believe in and stand for to tell your story later on. 

THE DETAILS ONE

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Customer Profile.

Add in all the details you can think of for your ideal customer, you can fill out three of these, as you can then use the problems worksheet and the customer stories to summarise your three ideal client personas. 

THE PROBLEMS ONE

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Customer Problems.

What is your audience most struggling? If you don’t know the answers yet, then ask your customers, send out a survey or ask for feedback from them directly. How can you help them? 

THE STORIES ONE

Customer Stories Image

Customer Summaries.

Take what you’ve uncovered in the last three worksheets to put together a summary for each of three personas, what they struggle with and how you can best help them. Extra points if you stick in on your wall afterwards.