About me

Well, to start it’s App-ee-aah-jay.
I know you were wondering.

About me

Well, to start it’s App-ee-aah-jay. I know you were wondering.

Yup that’s me.

Recovering perfectionist and people pleaser here.
I’m not great in front of a camera, but I could organise the hell out of your business, and create a winning brand for you too. 
I always thought I’d love crafting with my kids. Turns out I hate it, but love them (obvs) so I count my lucky stars that I get to do this thing I love and still spend time with them, getting glue in the carpet and poster paint on the wall.

Yup that’s me.

Recovering perfectionist and people pleaser here.
I’m not great in front of a camera, but I could organise the hell out of your business, and create a winning brand for you too. 
I always thought I’d love crafting with my kids. Turns out I hate it, but love them (obvs) so I count my lucky stars that I get to do this thing I love and still spend time with them, getting glue in the carpet and poster paint on the wall.

‘Un-muddler’ isn’t a word.

But I do feel like that best summarises what I do, as it does flow through in all the work I do.

When I’m helping someone to get organised, or creating a strategy for them, I’m un-muddling their thoughts, ideas and chaotic lives.

With branding, I’m un-muddling the vision for their brand to put their best foot forward and convey the message.

And when I’m designing a website, I’m doing the same. Un-muddling the message to talk to their core audience.

I guess you could say I’m a business & brand strategist.

But un-muddler deffo sounds more fun to me. I like to have a bit of fun, and I love what I do. Perhaps in contrast to that, I love geeking out with spreadsheets and am a bit of a systems persons, much to the amusement of past colleagues. I was nominated ‘team systems person’ once.

Never been prouder of course. Just gutted I didn’t get a badge.

I’ve been running a business in some form for the past 6 years. Up until 2017, I ran a stationery business which I had to let go to make room for the other ideas floating around in my head, so I sold it to a lovely fellow Noths business owner. I’ve taken training in blogging, social media, email marketing, photography, website building, coding and my marketing manager husband has helped me to create robust marketing strategies.

After much umming and ahhing, I finally un-muddled my own mind and started offering the packages you can see on my work with me page.

My lovely customers are my inspiration, there are so many amazingly creative people I get to work with and I am so grateful for that. What I really want is to help them be less stressed about everything they have to do for their business while taking care of themselves at the same time.

I work with.

  •  Creative, brilliant people who already run a small business but are feeling stressed or overwhelmed with too much on their to-do list.
  •  People who have already built a business, audience or community but need a strategy to start monetising their passions or want to pivot their business.
  •  Passion-filled business owners who need to clarify their vision and story and apply that to their branding, marketing and website.
  •  One person bands who do all the things themselves, to small teams working together.
  •  Product or service businesses alike, from indie stationery businesses to photographers and coaches.
  •  Enthusiastic, hardworking folk who already have some ideas for a side hustle, but want to know how to get started or really nail their idea. 
  •  And brilliant small businesses of all shapes and sizes who want top-notch branding and website design.

I talk about.

  •  Planning – getting a plan in place to pull all those ideas out of your head and get them into an ordered system to make sure you reach your goals
  •  Organisation – how to organise and integrate your life and business and the tools to help you feel less stressed and overwhelmed.
  •  Productivity – how to get the most out of the time and effort you put into your business, without wasting time on unnecessary tools or concepts
  •  Strategy – how to establish the best direction and prioritise your tasks to ensure your business is profitable and fits with your life.
  •  Marketing – how to nail your brand offering, find your audience, which channels to use and creating a marketing strategy.
  •  Branding – how you can really get to know your brand and convey the message to your audience consistently across your channels
  •  Website design – how to create an easy-to-navigate but beautiful website to educate and inform your audience
IT'S THE END (OF THE PAGE) BUT IT'S NOT GOODBYE

'Get Your Free Un-Muddling Worksheets in The Resource Library

Come on, let's start to get some clarity on your brand and business.